Australian-built AI · Cleopatra

AI teammates for founder-run businesses.

Most small businesses don't need another dashboard — they need the work done. Cleopatra builds a teammate that lives inside the tools you already run on, does the busywork itself, and only brings you the decisions.

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Product — ex-Canva · Engineering — ex-Atlassian · 🇦🇺 Australian-built & sovereign · IP-clean by design · Delivered & in production

The founder's tax

Every quote, every follow-up, every "did anyone reply to that?" runs through you. The business can't grow past your attention.

  • Leads go cold because the follow-up sat in your head, not your calendar.
  • The same admin gets re-done every week — quotes, chasing, status, notes.
  • Nothing moves unless you touch it. You are the single point of failure.
  • Off-the-shelf AI is either a toy or a risk you can't put near real customers.

What Cleopatra is

Not a chatbot you go and talk to. A teammate that does the work.

A presence that watches your real channels, holds the memory of your business, and gets things done in the background — then pushes you when there's a decision only you can make.

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01 — The pain

You are the bottleneck

Every operational thread runs through the founder. Growth is capped by how much one person can hold in their head.

02 — The teammate

Work, not slideware

It lives inside your messages, email and accounting, does the busywork itself, and remembers everything — so nothing falls through.

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03 — The guardrail

Never off the leash

Nothing reaches a customer and nothing spends a dollar without your tap. That one wall is why you can trust it near your business.

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The trust wall

The approval gate is why a founder can put AI near their money.

"It can draft, prepare, watch and organise all day — but it physically cannot message your customer or spend a dollar without you tapping approve."

That wall never moves. For an owner worried about "AI going rogue," this is the whole game — the machine does the work, you keep the control.

How an engagement runs

Land one win. Prove the magic. Expand from there.

We never sell you a platform on day one. We find the one painful, repetitive thing eating your time, and we take it off your desk.

1
Discovery

Find the wedge

Short and sharp. We pin down the single repetitive task costing you the most time — and scope a win, not a platform.

2
Phase 1

A fixed-scope build

One clear deliverable, a fixed fee, a timeline. Your teammate goes live inside the tools you already run on.

3
Ongoing

A real partnership

A monthly keeps it running, watched and improving — and opens the door to the next win when you're ready.

Senior hands only. A small, deliberate team — no juniors learning on your money.

Lives inside your stack

It plugs into what you already run on.

You don't learn a new system and nothing is ripped out. The teammate works inside the tools your business already lives in.

Accounting & Xero WhatsApp Email Calendars Live meetings Documents & files Your own tools

Proof, not promises

We don't do slideware. We ship into real businesses.

A builder wants to hear that a builder like them got a result. Here's what's already running.

The live demo

We run our own company on it

Our entire agency — pipeline, memory, client comms and operations — runs through the exact product we build for you. When we demo, we're showing you a real business, not a mockup.

Delivered · in production

Live inside a client's accounting

An AI teammate built into a client's accounting stack, automating work that used to sit on a person's desk — signed, built, and running day to day.

Enterprise-grade

Into large retail operations

We deliver AI agents into major retail operations — framed as uplift and redeployment. The work stands up to an enterprise buyer and a real contract.

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Why now

The country wants exactly what we build — made by companies exactly like ours.

Australia has put AI at the centre of its small-business and productivity agenda — framed as a job-creator, with an explicit push to cut paperwork for founders.

An Australian-built, IP-clean AI partner is precisely what the moment — and your bigger, regulated customers — are asking for.

Who you're trusting

Two operators who've shipped at scale.

You get senior hands on your business from day one — the people who built it, building yours.

Oren Weiss

Oren Weiss

Product · ex-Canva

Product leadership from one of the world's fastest-scaling software companies — turning founder intent into something people actually use.

Elad Shultz

Elad Shultz

Engineering · ex-Atlassian

Engineering built at enterprise scale and reliability — the kind of systems you can safely put next to real customers and real money.

We're our own first customer. The company you're talking to runs on the product you're buying — which means we feel every rough edge before you ever do.

You stay the founder. The teammate does the rest.

Tell us the job you dread. We'll find your wedge and show you what it looks like off your desk.